Marvin Blanco
Founder & Lead Strategist, CognitiveAISEO
Marvin has spent 20+ years in search, including 13 years as an in-house SEO Manager (SIGMedia 2008–2011, Perhead.com 2011–2021), running technical and on-page audits, keyword research and performance reporting. He then spent 4 years as an account manager at Lenovo, managing a book of 500+ partner accounts: resellers, VARs, MSPs and integrators, the businesses CognitiveAISEO now serves.
He founded CognitiveAISEO because search had shifted and most businesses hadn’t: they were still optimizing only for Google’s ten blue links while buyers were increasingly getting answers from ChatGPT, Google AI Mode, Gemini and Claude. Today the agency works only with the IT channel, doing the traditional SEO work and the AI-search work together. Every claim on this blog comes from either a linked primary source or the agency’s own four-assistant tests (each buyer question run 10 times per assistant; 640 answers in the first IT-services study).
Writes about: AI search visibility for MSPs and IT resellers, local SEO, technical SEO and schema, and how AI assistants choose which businesses to name.
Articles by Marvin Blanco
Does ChatGPT Use Google Reviews? What Reviews Really Do for AI Recommendations
ChatGPT vs Google AI Mode: Why They Recommend Different Businesses
Why ChatGPT Gives a Different Answer Every Time (and What It Means for Your Business)
Does Schema Markup Help You Get Cited by AI? The Honest Answer
AI SEO Tools: What They Actually Do, and What They Can't Fix
Local SEO in the AI Era: The Checklist That Changed in 2026
What a Real SEO Audit Tells You — and What Most Free Audits Don't
Link Building Is Changing: What the Ahrefs 75,000-Brand Study Found
What ChatGPT Says When Someone Asks for an MSP in Your City
What Is Answer Engine Optimization?
