Technical SEO & Schema

If crawlers can’t read your site, nothing else you do matters.

Two kinds of machines decide your visibility now. Googlebot still crawls the most, but the AI crawlers behind ChatGPT and Claude already generate about 28% of its volume — and they’re far less forgiving. Vercel’s analysis of a billion crawler requests found none of the major AI crawlers execute JavaScript, and roughly a third of their fetches hit dead links. Technical SEO is the work of making your site fast, reachable and unambiguous for all of them.

What technical SEO actually is

Four jobs, done in order: make every important page crawlable and indexed; make the site fast where users actually feel it — only 48% of websites pass Google’s Core Web Vitals on mobile; give it a structure both people and crawlers can follow; and mark it up with schema so machines don’t have to guess what your business is, what it sells and where.

It isn’t glamorous, and that’s the point — it’s the foundation every ranking, every rich result and every AI answer has to stand on.

AI crawlers are pickier than Google

Google renders JavaScript and tolerates messy sites. AI crawlers don’t: they read only the HTML your server sends, and in Vercel’s study about 35% of their fetches ended in 404s — four times Googlebot’s rate. Content that only appears after scripts run, broken links and redirect chains are invisible or wasted on them. The fix is old-fashioned discipline: server-rendered content, clean URLs, links that work.

What’s included

Indexing & crawlability

Find what’s keeping pages out of Google’s index and fix it — crawl traps, redirect chains, canonical conflicts. Ahrefs’ audit of a million domains found 95.2% carry redirect issues; most owners never know.

Indexing & crawlability

Find what’s keeping pages out of Google’s index and fix it — crawl traps, redirect chains, canonical conflicts. Ahrefs’ audit of a million domains found 95.2% carry redirect issues; most owners never know.

Speed & Core Web Vitals

Measure what users actually experience, then fix the slowest things first. 72.3% of sites have slow pages, and fewer than half pass Core Web Vitals on mobile — passing puts you in the minority that loads like it means business.

Speed & Core Web Vitals

Measure what users actually experience, then fix the slowest things first. 72.3% of sites have slow pages, and fewer than half pass Core Web Vitals on mobile — passing puts you in the minority that loads like it means business.

Structured data & schema

JSON-LD markup that tells machines exactly who you are, what you offer and how to reach you — and makes your pages eligible for Google’s rich results. Written by hand, validated, and kept in sync with the site.

Structured data & schema

JSON-LD markup that tells machines exactly who you are, what you offer and how to reach you — and makes your pages eligible for Google’s rich results. Written by hand, validated, and kept in sync with the site.

A site machines can actually read

Server-rendered content AI crawlers can see without JavaScript, a clean heading outline, working internal links, accurate sitemaps. The unglamorous checklist that decides whether the machines reading your site get the real thing.

A site machines can actually read

Server-rendered content AI crawlers can see without JavaScript, a clean heading outline, working internal links, accurate sitemaps. The unglamorous checklist that decides whether the machines reading your site get the real thing.

THE COGNITIVEAISEO METHOD

How we get you found — and cited — everywhere

AI systems decide who to trust based on a handful of signals. We work on all of them, in order, so each layer reinforces the next.

01

Foundation

· Technical SEO

We make sure your site is fast, crawlable, and structured so both Google and AI systems can read it cleanly. Nothing else works without this.

02

Authority

· Content & Topical Authority

We build content that genuinely answers what your customers ask — thoroughly enough that you become the obvious source to rank and to quote.

03

Clarity

· Structure & Schema

We format your facts, services, and answers so machines can extract them without guessing — reducing the odds AI describes you wrong or skips you entirely.

04

Trust

· Digital PR & Brand Citations

We strengthen the third-party mentions and consistent information that make AI systems confident enough to recommend you by name.

05

Proof

· Reporting & AI Visibility Tracking

We track where you show up — Google rankings and your citations across ChatGPT, Perplexity, Gemini, and AI Overviews — so you can see exactly what’s working and what it’s worth.

Get My Free AI Visibility Audit →

What we won’t promise

Technical work alone doesn’t guarantee rankings — it removes the reasons you can’t rank. What we promise is the work, in writing: an audit ranked by impact, fixes verified in the live HTML — not a screenshot of a tool score — and a monthly account of what changed and why.

Find out what’s holding your site back

Start with a free AI Visibility Audit — we’ll check what’s indexed and what isn’t, how your Core Web Vitals really score, and whether the crawlers behind ChatGPT and Google can actually read your pages. In writing, in plain English.

Get My Free Audit — No Commitment