For VARs & IT Resellers
Turn product research into quote requests
IT buyers research online long before they call a reseller. We make sure your company is what they find, in Google and in AI answers, when they’re comparing solutions.
Reseller buyers search by solution, category and need
“business laptop fleet for 200 employees”
“[brand] authorized reseller [state]”
“conference room video solutions for mid-size offices”
“device lifecycle management services”
“best way to refresh 300 laptops before end of support” (asked in ChatGPT)
If your site is a logo wall and a contact form, these buyers go straight to big online retailers or a competitor.
What we usually find on reseller sites
Logo walls: Vendor logos, but no solution pages explaining what you deliver.
No category pages: Nothing for the solution categories you actually sell, such as devices, infrastructure, collaboration or security.
No quote path: Buyers can’t request pricing on a specific need, so they leave.
No vertical angle: You sell into education, healthcare or government, but your site doesn’t show it.
Invisible in AI: AI recommends large national resellers because it has nothing specific about you.
Built around how resellers win deals
Solution and category pages: Organized by what buyers need (device refresh, collaboration, infrastructure, security), not just by brand.
Vertical pages: Education, healthcare, government and professional services, with the buying considerations that matter in each.
Public-sector pages (if you sell there): Contract vehicles and purchasing paths, explained clearly.
Quote-request paths: Clear calls to action and forms tied to specific solutions.
Authorized partner visibility: Accurate vendor partner locator listings where your program allows, plus consistent brand descriptions everywhere.
AI search visibility: Prompt research for solution buyers, content AI can quote, and monthly citation snapshots.
Make your authorizations work for you
Being an authorized Lenovo, Dell, HP or Microsoft partner is a real advantage, but only if buyers can see it and understand what it means for them. We turn your authorizations into solution pages and listings that show why buying through you is the better choice.
Have vendor marketing funds? Some partner programs may cover parts of this work. We’ll help you check what qualifies.
Built by someone who’s worked the channel
I’ve spent 20+ years in search, and 4 years as an account manager at Lenovo, managing a book of 500+ partner accounts: resellers, MSPs and integrators. I worked on account plans with resellers like you, and I know how deals, distributors and vendor programs work. With CognitiveAISEO, you get one senior strategist doing all the work.
FAQ
We sell nationally. Does local SEO still matter?
Less than for MSPs. For resellers, solution, category and vertical visibility usually matter more, though local still helps if you have offices or regional territories.
Can we compete with large national resellers?
On specific solutions, verticals and regions, yes. Focused, specific pages often outperform giant catalog sites for those searches.
Do we need product pages for every SKU?
No. Solution and category pages usually perform better and are easier to maintain.
What does it cost?
The written audit is free. After that, an introductory pilot is $750 for clients who start before 15 December 2026; ongoing work from $1,000 a month.
See how buyers find, or miss, your company
A free written audit with your rankings, AI mentions, competitor comparison and the three fixes that matter most.